History and Analysis of the Pharmaceutical Industry

The History and Analysis of the Pharmaceutical Industry Pharmaceuticals Industry Analysis i 1. Origins and Evolution 2 2. Environmental Analysis (PEST) 2 3. Structural Industry Analysis (Porter’s Five Forces) 4 4. Strategic Issues Facing The Industry 5 5. Analysis of Key Industry Participants and Strategy 6 6. Pfizer – SWOT Analysis and Strategy Review 8 7. Conclusion 10 8. References 10 Pharmaceuticals Industry Analysis Page 1 Executive Summary This report provides an analytical strategic review of the pharmaceutical industry; it’s origins, evolution, development and competitive environment within which it operates and the strategic issues facing the industry. The report also offers an overview of the industry, it’s key†¦show more content†¦Examples are the UK’s National Health Service debate and Medicare in the US.. Economic Value Added: In the decade to 2003 the pharmaceutical industry witnessed high value mergers and acquisitions7. With a projected stock value growth rate of 10.5% (2003-2010) and Health Care growth rate of 12.5% (2003-2010), the audited value of the global pharmaceutical market is estimated to reach a huge 500 billion dollars by 2004. Only information technology has a higher expected growth rate of 12.6%. Majority of pharmaceutical sales originate in the US, EU and Japanese markets. Nine geographic markets account for over 80% of global pharmaceutical sales these are, US, Japan, France, Germany, UK, Italy, Canada, Brazil and Spain. Of these markets, the US is the fastest growing market and since 1995 it has accounted for close to 60% of global sales. In 2000 alone the US market grew by 16% to $133 billion dollars making it a key strategic market for pharmaceuticals. The Social Dimension: Good health is an important personal and social requirement and the unique role pharmaceutical firms play in meeting society’s need for popular wellbeing cannot be underestimated. 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